O Direito da Publicidade em Portugal: evolução e perspectivas
| Autor | Rui Moreira Chaves |
| Cargo | Advogado |
PROGRAMA
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Introdução.
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Conceito de publicidade e actividade publicitária.
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Sujeitos activos e passivos.
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Princípios da publicidade.
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Restrições ao conteúdo e ao objecto.
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Patrocínio.
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Sanções, sanções acessórias.
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Responsabilidade contra-ordenacional.
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Responsabilidade civil e criminal.
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Medidas cautelares.
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Arbitragem voluntária (ICAP-JEP-CAV).
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Contratos de publicidade.
Para continuar a ler
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