Consumer education in Sweden
| Autor | Ia Envall |
| Cargo | National Swedish Board for Consumer Policies, Suécia |
| Páginas | 136-138 |
RPDC , Dezembro de 2014, n.º 80
136
RPDC
Revista Portuguesa
de Direito do Consumo
CONSUMER EDUCATION IN SWEDEN
The National Swedish Board Consumer policies shall, according to its instruction,
support education in consumer affairs.
We have a special section for consumer education directed to schools, which employs
seven people.
In our work for young people we have support from the Swedish government and the
minister of Consumer Policies who stresses the importance of starting with the young.
We know that consumer patterns and life-style are being founded early in life and this
is something that the companies try to take advantage of. The commercial pressure upon
children and young people is growing. In Sweden the introduction of cable TV channels
dependent on money from commercials has contributed to this.
During the eighties the money used for commercial advertisement also increased
heavily in Sweden and that included all media. A lot was directed to young people.
To give you an idea of the proportions I can tell you that 27 billions were used for
advertisement last year, whereas 1,4 billions were used for textbooks in Swedish schools.
On the whole we see a growing impact of media in young people’s lives.
This commercial pressure on children is something that we do our best to
counterbalance. We do it in different
ways. As you may see it is not sufcient
to bring about education on consumer
rights and spread facts about products.
We also try to make young
people aware of our consuming life-
style and its effects on our environment.
They are the inheritors of our world so
it’s essential to them what we do to
Ia ENVALL
National Swedish Board for
Consumer Policies
Suécia
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