Resolução N.º 43/2001 de 12 de Abril
GOVERNO REGIONAL DOS AÇORES
Resolução Nº 43/2001 de 12 de Abril
A actividade desportiva, para além da importância de que se reveste na formação e desenvolvimento da pessoa humana, na promoção social e na acção cultural e lúdica, constitui, quando praticada ao seu mais alto nível, um poderoso veículo de promoção e divulgação das entidades participantes, bem como das suas zonas de origem.
A participação do Clube Desportivo Santa Clara numa competição nacional de carácter profissional - o Campeonato Nacional da Divisão de Honra, em futebol - na época desportiva 2000/2001, representa uma mais valia inquestionável para a Região Autónoma dos Açores, com reflexos práticos aos mais variados níveis, desde o incremento das actividades do comércio, de hotelaria e de restauração, até ao crescimento das taxas de utilização da capacidade de transporte aéreo, em resultado da promoção e divulgação no exterior da imagem da Região.
Considerando que, na época desportiva de 2000/2001, o Clube Desportivo Santa Clara é o único clube da Região Autónoma que tem uma equipa sénior de futebol envolvida numa competição nacional de carácter profissional e que, por esse facto, é o único com possibilidades e capacidade para divulgar e promover no exterior a imagem da Região;
Considerando que a execução de uma política de divulgação dos Açores, designadamente no que se refere ao reforço da sua actividade turística, pode ser ampliada através de uma colaboração contratualizada entre o Governo Regional e os agentes desportivos;
Considerando que a divulgação da Região se pode fazer mediante a inscrição nas camisolas dos jogadores da equipa sénior de futebol profissional do Clube Desportivo Santa Clara da palavra AÇORES, acompanhada do logotipo regional;
Considerando que tanto o Governo Regional dos Açores como o Clube Desportivo de Santa Clara estão empenhados em reforçar a imagem dos Açores no contexto nacional e internacional;
Considerando, finalmente, que parte significativa da verba a dispender pelo Governo, com a divulgação dos Açores por parte do Clube Desportivo Santa Clara, reverterá para a Região, quer pela via fiscal, quer pela sua introdução indirecta nos...
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